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Who owns social media?

An increasing proportion of marketing budgets is being set aside for digital and social media work....are more likely to listen. Getting the message out This analogy illustrates why social media have ... and starting a conversation with them via social media is hugely powerful. It is for this reason that ... ? The PR industry argues it is best-placed to take ownership of social media. It has a strong claim. PR ...

Afghani eyes social media

A leading contender in Afghanistan's upcoming presidential election has called in UK social media...The agency, led by former Labour consultant Luke Bozier, will deploy a combination of campaign websites, email and social media tools to boost awareness and raise funds for Dr Ashraf Ghani, Afghanistan's former finance minister. Red Narrative will target the 500,000-strong Afghani expatriate population ...

Monetising Social Media

social media activity....This webevent, which goes live on 5th November, will reveal how to monetise social networks and create a real case for them on the bottom line. Listen to the presentation and ask questions to give you everything you need to cut through the hype and start making sites like Twitter, Facebook and LinkedIn really ...

Social media strategy

and panel discussions taken from 2 of our recent social media conferences.

Masterclass: Social media

No one likes a gate crasher, but how do brands avoid turning up uninvited to the social networking...by Technorati weren't proof enough that social media has gone mainstream, then the news that Hollywood is making a film about Facebook should convince even the most hardened social media sceptics. The attraction of social media to marketers is obvious: it's where consumers are meeting, talking, sharing and creating ...

Masterclass: Social media

LONDON - No one likes a gate crasher, but how do brands avoid turning up uninvited to the social...by Technorati weren't proof enough that social media has gone mainstream, then the news that Hollywood is making a film about Facebook should convince even the most hardened social media sceptics. The attraction of social media to marketers is obvious: it's where consumers are meeting, talking, sharing and creating ...

Understanding social media curators

Just one in five consumers who follow or 'Like' brands through social platforms share the content...Some social media campaigns don t look great on paper and accordingly don t reach a public ... , which seeded and amplified content through social media to generate more than two million YouTube views ... social media, to allow them to get the best return on investment from their social media spend ...

Proving social media's ROI

social-media strategy, because ROI has been difficult to prove thus far. The central claim ... social media such as Twitter and LinkedIn to communicate with customers. It also enables the sharing ... , for many, made an ROI case for social media. The sports-car brand is ahead of the curve when it comes ...

Nokia taps social media

BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting

Nokia taps social media

BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.