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Social media strategy

11 Aug 2010 | by Speakerschanneltv

and panel discussions taken from 2 of our recent social media conferences.

Pringles lampoons social media addicts

05 May 2010 | by Andrew McCormick

fun at social media fanatics.

BaByliss hands social media to Libertine

22 Feb 2011 | by Sara Kimberley

to handle its social media account....in the past, including Delete, but Libertine Social will be its first dedicated social media agency. Ginny Hicks, BaByliss marketing director, said: "We recognise the importance of a social strategy for the BaByliss brand, and Libertine Social really helped us to see the potential of what we can achieve and, more ...

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

A look at the performance of Lynx in social media over the past four months....is markedly different. Methodology: The Social Media Reputation (SMR) score provides a benchmark ... braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ... 's commitment to social is evident, with almost 800k Facebook 'likes' and a regular stream of content. Eye ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

The avenues for instant feedback afforded by social networks often result in a stream of negative...The proliferation of social media has offered marketers an unprecedented opportunity to become ... reaction on social media has been positive. It says that it welcomes conversations about the brand ... % of comments on social-media sites were negative, but there is a danger you might overreact based on that,' he ...

Kleenex to help hay fever sufferers via social media

16 May 2011 | by Sarah Shearman

The initiative, created by We Are Social, the social media agency, aims to dispel misinformation about the condition and features an online support group for hay fever sufferers, with advice from ... ." Kleenex has appointed We Are Social to handle its social media strategy and will roll out more hay fever ...

Social media harnessed for WH Smith travel guide boycott

15 Jun 2009 | by Jennifer Whitehead

-fareast-language:#0400; mso-bidi-language:#0400;} Lonely Planet is using its blog and social networking sites ...

Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

Marketers are being urged to reappraise the value of fans and re-focus their social media activity...Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... Dennison, social media manager at More Th n, claimed that to truly understand the value of social media ...

Companies ignore social media and the digital consumer at their peril

11 Jun 2009 | by Staff

LONDON - Companies that fail to adopt social media could find themselves obsolescent, according...' says that while many companies of all sizes are adopting social media, many are not. The report goes on to say that those who have failed to act do not understand that social media is here to stay. Ian Jacobs ... to provide customer service such as social media-driven customer contact centres. It provides concrete ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests...of which recently appointed its first social media chief. These global brands have made social media ... new way to connect Social media presents an enormous opportunity to reach people in a new way and ... is how to do it. While consumers have taken the opportunities afforded by social media and run with them ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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