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and panel discussions taken from 2 of our recent social media conferences.
The media are going through such a phase at the moment. As an industry, whether it be print, broadcast, telecoms or web-based, they have become obsessed with delivery. All around the world, media ... of success in the media is content, not delivery. People watch programmes, read articles and listen to music ...
Insight into the social media performance of the Royal Bank of Scotland over the past five months....Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
How social media should be integrated across a business has been named by client leads as one...Five senior inhouse PROs discussed their views on social media at a recent roundtable event ... time that all the different parts of the business are all trying to be active in social media ... to act as company representatives on social media, but maintaining the company s reputation, was another ...
Market research company Mintel has appointed 33 Digital as its first social media agency....Sian Brenchley, global comms director at Mintel, said: We really feel 33 understands Mintel, our clients and our prospects and was clearly the best choice to deliver on our brief. 33 Digital plans to use social media to engage with existing and potential clients. Brenchley continued: We see ...
A look at the performance of Virgin Money in social media over the past four months...on 16 March, conversation about it on Facebook is limited. Customer satisfaction in social is high, showing the benefit of a dedicated social-service team. Although it is a recent entrant to the banking sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social ...
Aviva has launched a social media campaign called 'Healthy Cheer' designed to celebrate...to celebrate their efforts and encourage them to keep going. By using social media we can help to recognise ...
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...to generate special promotional offers based around the micro-audience of an individual s social network. ServiceTick said its Social Advocate service "can filter those customers who give a positive feedback score and give them the opportunity to post a positive comment about their experience" on the social marketing ...
The CIPR has launched guidance to provide members with the latest thinking on social media...The new social media measurement guidance stresses the importance of tailoring a measurement ... . CIPR CEO Jane Wilson said: Social media engagement is a fundamental and integrated part of most PR ... in and understanding how engagement can help an organisation meet its objectives. CIPR social media measurement ...
Corporates are increasingly relying on social media to help them deal with crisis situations...New research suggests that PR chiefs are blaming social media for causing reputational crises. At the same time, firms are said to be increasingly turning to social media to def use crises. However, exp erts disagreed over the extent to which companies had got to grips with social media. Regester Larkin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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