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Social media helps drive purchases

28 Jun 2010 | by Katherine Levy

Customers accessing an online store via a social media site are 10 times more likely to buy...to an online store make a purchase, a significantly higher 71% of visitors initiated via social media ... % of online marketers polled believed that social media was the most effective communication channel. Speaking at the Cannes Ad Festival last week, WPP chief executive Sir Martin Sorrell likened social media ...

Pringles lampoons social media addicts

05 May 2010 | by Andrew McCormick

fun at social media fanatics.

Marketers ignore social media at their peril

30 Jul 2007 | by Charlie McCathie

LONDON - Social media is having a profound impact on the relationship between brands...and take advantage of social media to engage with consumers, because they now hold the power. He said ... deciding what to buy. Social media is becoming the voice of the consumer. According to Pickering, all ... A recent report on European online consumers found that around 60% of users take part in social ...

Examples of social media success stories

11 Jun 2009 | by Staff

Service' provides concrete examples of how some companies have been succesful in using social media...of its use of social media, and particularly Twitter, for customer service. Frank Eliason, Comcast ... -- requires the manual intervention of a social media specialist. It is also notable that the airline has ... ..." The report also warns that companies who ignore social media could find themselves obsolescent , but here ...

Comet picks Jam for first social media effort

05 Jan 2010 | by Anne Cassidy

LONDON - Electronics giant Comet has appointed i-level's social media unit Jam as its first social...Jam won the business following a four-way pitch with undisclosed agencies. The move marks Comet's first foray into social media marketing and Jam's brief involves reputation management and buzz research. Comet is currently undergoing a review of its 13m advertising business. The incumbent, Saatchi ...

Silentnight appoints BJL for consumer and social media brief

01 Mar 2012 | by Matt Cartmell

and social media activity....BJL PR is stepping in to plan and implement a PR programme, including press office activity and social media community management, as well as devising large-scale initiatives. The appointment comes ... measureable consumer and social media campaign which will roll out over the longer term. Based ...

WKD social media campaign to follow rogue employee

12 Oct 2010 | by Sara Kimberley

Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created

Wikipedia co-founder to launch rival social media site

17 Oct 2006 | by by Ben Bold

LONDON - Larry Sanger, the co-founder of Wikipedia, is launching a social media encyclopaedia

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

The avenues for instant feedback afforded by social networks often result in a stream of negative...The proliferation of social media has offered marketers an unprecedented opportunity to become ... reaction on social media has been positive. It says that it welcomes conversations about the brand ... % of comments on social-media sites were negative, but there is a danger you might overreact based on that,' he ...

The Social Monitor: Olympic sponsors make the running in social media

09 Nov 2011

level. In the first of a series of reports, Marketing and social media agency Yomego examine brands...in social media. The last Games, in Beijing, seem a lifetime away in terms of social potential. In 2008 ... , and the iPhone was relatively new. Since then, social media has become almost omnipresent and London is set to be the first social Games with millions of people engaging with the world's biggest sporting event. Social-media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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