MEDIA: IN BRIEF
19 Jul 1996
BBC and Emap in sport battle
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A new monthly magazine covering the CD games market is launching this week. Ultimate PC is published by Rapide and will be targeted at the 15-30 age group, featuring reviews of the latest games.
The Guardian s web site, Guardian Unlimited, is to be made available as content via mobile phones, handheld computers and digital television.
Reed Business Information has promoted Computer Weekly editor Helena Sturridge to the roles of publisher for both her current magazine and recruitment supplement Computer Weekly Xtra!, and editorial director for all the nine magazines and five web sites within the Reed Computer Group.
VNU s mass-market computer magazine Computeractive has made Jim Lennox editor. Lennox, currently editor of Mobile Choice, replaces Mick Andon, who returns to his role as editorial director after caretaking the title when its first editor Jan Howells, left soon after the launch in February.
Specialist computer publisher Rapide will launch an independent Sony PlayStation title, Station, on 24 August. It will be Rapide s 11th magazine and will contain 132 pages of news, previews and reviews. Dave Perry, presenter of Sky TV s Games World, is the title s editor and publisher.
Haymarket Business Publications has bought IT Training magazine from Training Information Network Limited. Launched in 1988, the title has a controlled circulation of around 20,000. The acquisition is the first since Haymarket Business Publications restructured in March.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.