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A look at the performance of Converse in social media over the past four months.... Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ... December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A ...
A look at the performance of Ultimo in social media over the past four months....channels. Follow @YomegoSocial Methodology: The Social Media Reputation (SMR) score provides a ... and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ... and engagement on social platforms has been low, and will remain so unless there is a bigger commitment ...
LONDON - Dare has been appointed by the high-street fashion chain New Look as its retained social...The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network ... will be modelled by the Girls Aloud star Kimberly Walsh. Dare's social media campaigns will seek to increase ...
A look at the performance of Ann Summers in social media over the past four months....significant growth in social media, Ann Summers continues to experience problems with aggressive content ... , underlining fan respect and understanding. Methodology: The Social Media Reputation (SMR) score ... women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ...
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...From live streaming runway shows to creating exclusive online networks, the world of luxury fashion is in the throes of a radical 21 st century style makeover. As customers, media and celebrities have embraced social media, the luxury brands have had to respond, but for these companies ...
. "Denizen wants to provide a social media platform that speaks from grass-root level and represents ... 's target audience of young, middle class adults. The group will operate in their own social networking ... together over the phone occasionally to suggest discussion topics around the targetted segments. Social ...
With the right database tools, brands can use social media to identify consumers' interests...of which recently appointed its first social media chief. These global brands have made social media ... new way to connect Social media presents an enormous opportunity to reach people in a new way and ... is how to do it. While consumers have taken the opportunities afforded by social media and run with them ...
Gap appears to be considering ditching its new logo, unveiled on Monday, after a storm of social
LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign...the proper pairs. The campaign is being run via the social media postal service SendSocial , and uses ... to be in contact with other bloggers without revealing their private address. A blog run by We Are Social ...
Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media...The agency won the account after a pitch and will develop a new social media content and engagement strategy for Puma Teamsport covering all of its digital platforms. Central to its digital strategy will be Puma's sporting brand ambassadors such as Sergio Ag ero, the footballer, who was signed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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