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Social media strategy

11 Aug 2010 | by Speakerschanneltv

and panel discussions taken from 2 of our recent social media conferences.

Pringles lampoons social media addicts

05 May 2010 | by Andrew McCormick

fun at social media fanatics.

Virgin Wines in social media investment

05 Aug 2010 | by Sarah Shearman

Virgin Wines is turning to social media to find new ways of engaging with its customers online....social media channels. This will include creating a Facebook page where users can leave feedback about ... be uploading video content, featuring its winemakers' stories, to YouTube. It wants the social media ...

Brand barometer: Social media performance of Starbucks

09 Mar 2012 | by Gemma Charles, Public Affairs Editor, Marketing

A look at the performance of Starbucks in social media over the past four months...., this is an important introduction that underlines Starbucks' understanding of social media. The Yomego SMR Index helps brands to benchmark their popularity, in social channels. Follow @YomegoSocial Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity ...

Brand barometer: Social media performance of Smirnoff

17 Feb 2012 | by Gemma Charles

A look at the performance of Smirnoff in social media over the past four months..... Smirnoff is a brand that understands social media's power, yet its use of a product-placement deal ... to benchmark their popularity, in social channels. Follow @YomegoSocial Methodology: The Social Media ...

Brand barometer: Social media performance of Müller

03 Feb 2012 | by Gemma Charles

A look at the performance of Müller in social media over the past four months....Social brand tracker The turmoil at M ller appears to be reflected in its social strategy. On YouTube it remains focused on 'W nderful Stuff', at odds with its Facebook page. A significantly reduced reach score highlights the need for fresh, engaging content. Methodology: The Social Media ...

Gin brand in social media images push

16 Jun 2010 | by Gemma Charles

Bombay Sapphire is launching a global digital campaign aimed at engaging consumers through social

Domino's launches Facebook 'superfans' social media push

01 Feb 2010 | by Anne Cassidy

LONDON - Domino's Pizza has launched a new social media campaign on Facebook rewarding users' brand...of Domino's Pizza UK Ireland, said: "Facebook is central to our social media strategy and this application ...

Domino's credits social media for sales growth

12 Jul 2010 | by John Reynolds

-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m....it had "led the way with social media initiatives such as affiliate marketing, our superfans programmes and the development of a link up with Foursquare, the location-based social media site". It added that its web ...

Lucozade targets social media users via Spotify

02 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

young users of social networks....Based on the message of making 'energy flow', the marketing drive is intended to capitalise on the 'social capabilities' of Spotify, where users can create collaborative playlists, send private messages to each other and highlight their musical tastes in other social media. The promotion directs shoppers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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