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and panel discussions taken from 2 of our recent social media conferences.
dedicated to working on social media activity....foray into social media earlier this year through the launch of its online gardening community site, Get ... to improve their outdoor space. Social media activity on Facebook was handled by Meteorite, which oversees the company's below-the-line activity. The pitch follows the conclusion of sister brand Argos' first social ...
LONDON - Almost 60% of retailers do not have any kind of social media presence while Twitter...sales and generate loyalty through social media. Half of the retailers generated less than 10m annual ... have some kind of social media presence with just 12% using more than one social media channel. Among those that have a social media presence there is little in the way of integration with just 32 ...
Office product retailer Staples has appointed Immediate Future to advise on social media strategy...In order to launch the social media drive, the retailer has appointed the social media consultancy ... recognise that social media is changing the way that our consumers shop. "We are working with Immediate Future to determine how and where to invest in social media to get measurable results. The brief ...
Wickes, the home-improvement retailer, has appointed the Engine-owned Jam to handle its social...The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media. Last year, the brand shifted ... appointed Carat to its media planning and buying account at the end of 2011. ...
Six per cent of shoppers have made purchases through social media campaigns, with 9% actively...social media to shop, and women prefer to use it to interact with others. Danielle Pinnington ... . For social media campaigns, this figure falls to 6%. Pinnington said: "There also seems to be a ... or retailers used social media to sell more products, while 43% thought it was "because everyone else is ...
LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy.... The Carphone Warehouse will use social media, experiential, consumer-interaction and word-of-mouth campaigns ... to communicate with customers, answer questions and deal with technology issues but aims to increase its social media activity. ...
Supermarkets are courting social media commentators as independent brand advocates in order...". Sainsbury's puts great emphasis on its social media efforts and now boasts more than 357,000 likes on its Facebook page. It received a further brand boost from social media, when a letter it wrote to a three ...
-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m....it had "led the way with social media initiatives such as affiliate marketing, our superfans programmes and the development of a link up with Foursquare, the location-based social media site". It added that its web ...
Supermarket chains are integrating social media into their back-to-school marketing campaigns...Consumers are increasingly discussing school uniform via social media platforms and forums ... to social media specialists We Are Social, 'mummy bloggers' and women over 35 are the fastest-growing demographic in social media, reflected in the rising popularity of parenting networks. Carrie Longton, co ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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