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Social media strategy

11 Aug 2010 | by Speakerschanneltv

and panel discussions taken from 2 of our recent social media conferences.

Nokia taps social media

30 Nov 2007 | by Benjamin Li

BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting

LG campaign focuses on social media

14 Jul 2010 | by Joe Thomas

on social media and designed to show how "technology enriches consumers' lives"....The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media ... the drama that social networking adds to modern life. Fans of the new LG idents are encouraged to visit ... popularity of social networking and our increasing focus in that area. "Young people today communicate ...

Carphone Warehouse plans social media campaigns

06 Aug 2009 | by Fiona Ramsay

LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy.... The Carphone Warehouse will use social media, experiential, consumer-interaction and word-of-mouth campaigns ... to communicate with customers, answer questions and deal with technology issues but aims to increase its social media activity. ...

Top ten tips for social media recruitment

18 Jun 2010 | by Staff

A new report examines what companies are looking for when hiring social media talent. In short "a...They don't want much do they? The Social Media Influence report says that the most common job ... s Twitter account turns VERY anti-social Top Fortune 100 companies least likely to see social media as worthwhile investment Gatorade takes social media seriously with mission control center Pakistan ...

Nokia buys social media website Dopplr

24 Sep 2009 | by Darren Davidson

LONDON - Nokia has reportedly continued its acquisition spree in social media with the purchase...Normal 0 The deal is reported to be worth between 10m ( 9m) and 15m ( 13.6m) and comes hot on the heels of Nokia's takeover of Plum, the Boston-based micro social networking site, which ... in the mobile social network market for some time, having also acquired Cellity and Bit-Side this year ...

Brand barometer: Social media performance of Nokia

23 Jan 2012 | by Gemma Charles

A look at how mobile technology company Nokia has been performing across social networks during...Click to enlarge the image Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month ...

A Social Adventure: why events need social media

14 Sep 2011 | by Nicola Clark

that the events can also drive the social economy, writes Nicola Clark....has moved from creating and amplifying events via social media networks, to using them as a launch pad ... connect with consumers at festivals. Brands are not only using social media to amplify their message ... Festival was the launchpad for a virtual avalanche of social media activity, much of it overseen by Itch ...

Agencies line up for HTC social media account

03 May 2012 | by Sara Kimberley

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...The appointed agency will be expected to handle HTC s social media output across platforms ... feedback from retail sites and social media networks, and plans to display the results on the product pages ... of TV campaigns. The social media review follows the recent appointment of Mother to create global ...

Yahoo! joins Google and MySpace in social media alliance

26 Mar 2008 | by Staff

to make it easier to develop applications for social media websites....to develop its own social media standards. Yahoo! bidder Microsoft is also not a supporter of OpenSocial. The News Corporation owned MySpace and Google s own less well known social media network, Orkut ... specifications for social web application development and ensure that all members share influence over its future ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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