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and panel discussions taken from 2 of our recent social media conferences.
Eurostar, the high-speed rail service, has launched a social media campaign called "What's your...will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ... The campaign, created by Rapp and We Are Social, launches today (28 January) and will run for 12 weeks across Facebook, Twitter and YouTube. The campaign encourages people to upload videos ...
Service' provides concrete examples of how some companies have been succesful in using social media...of its use of social media, and particularly Twitter, for customer service. Frank Eliason, Comcast ... -- requires the manual intervention of a social media specialist. It is also notable that the airline has ... ..." The report also warns that companies who ignore social media could find themselves obsolescent , but here ...
LONDON - TUI Travel has appointed social media agency NixonMcInnes to create a social media...The travel company is hoping social media activity, aimed primarily at families, will increase customer engagement and brand consideration. TUI said activity would position the First Choice brand as a ... , head of online marketing at TUI Travel UK, said: "First Choice's initial experiments with social media ...
The Emirates Group has appointed Razorfish to handle its global social media activity after a pitch....The appointment comes as the global airline group, which has previously lacked an organised social media presence, is turning to Facebook to build an emotional connection with its customers. Razorfish will create a Facebook page as the first step in establishing the group's social media footprint ...
Butlins has appointed Now to handle its social media account after a pitch involving four other...The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its 5m advertising account in August . Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we ...
Thomas Cook, the tour operator, is planning to make social media a "big element" in upcoming...competition activity on Facebook has proved a "fertile area" for the brand. Johnson said social media was a ...
British advertisers will be offered advice on how to make the most of social media in a new guide...of the social media marketplace and the various strategies they can employ to make informed decisions on how to site the channel within their marketing strategies. It begins with the basics of social media sites ... . ISBA s 32-page guide also provides pointers on what to look for in a social media agency and claims ...
Tourism Ireland is launching a week-long social media campaign that offers Facebook and Twitter...Ireland, said: "By placing Nick and Sam in the safe hands of our social media communities, they ...
LONDON - Online betting business Betfair UK is to launch a new social media campaign next month...The campaign will launch in February 2009 and has been developed by digital agency Bendalls Group. The campaign will test social media as a customer acquisition tool as well as a marketing mechanic to generate ... , widgets, ratings and reviews to engage social communities to try out the TaiKai game. The game enables ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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