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Technology: Game firm's female focus
07 May 2010
Online game company Zylom has appointed SocialMedia8 to specifically target women via social media....Zylom, one of the major European online games firms, is popular among casual gamers. 'Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. 'Developing an international social media marketing strategy is essential to Zylom. SocialMedia8 won our pitch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
