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SodaStream plans comeback with WAR campaign

LONDON - SodaStream plans to make a comeback through an integrated campaign devised by Ware Anthony...SodaStream to the market. SodaStream became a popular brand in the UK during the 1970s and early 1980s ... comes after SodaStream kicked off a review in December to reposition the brand towards a more ... Rust showed us during the pitch process. SodaStream has a fantastic heritage and through careful ...

Direct: Briefs

. SodaStream is producing a new health guide, called Health Hints, which it will use in its direct marketing and sales promotion activity. The guide forms part of SodaStream s campaign to position itself as a ... bid to link SodaStream s brand with health and fitness. Hasbro has appointed sales promotion ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.