11 Apr 2011
| by Loulla-Mae Eleftheriou-Smith
SodaStream, the carbonated home-drinks manufacturer, has launched a global marketing campaign...The campaign, called "A World Without Bottles", aims to promote SodaStream as a brand that reduces ...
from SodaStream to The Water Project, a charity that helps make clean drinking water available to deprived communities in Africa.
The SodaStream products change tap water into carbonated water, while ...
10 Nov 2011
| by Maisie McCabe
SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas...the main character crying with joy when they realise their present is a new SodaStream.
The fun tone marks a shift from SodaStream's global marketing campaign earlier this year which focused ...
', in an attempt to reach family audiences.
Fiona Hope, managing director of SodaStream UK, said: "We have grown ...
01 Dec 2009
| by Alex Brownsell
LONDON - Soda Club, the owner of classic 80s at-home soft-drinks-maker SodaStream, is looking...to launching a campaign to help improve SodaStream's popularity with consumers. Since 1997, SodaStream has ...
, SodaStream has focused on the fact that its drinks use less packaging. Founded in the UK in 1903, SodaStream was purchased by Cadbury Schweppes in 1985. It was sold to Soda Club in 1998. Soda Club ...