Diary: Turkey of the week - Sodastream
15 Jul 2011
Anne Cassidy despairs of the latest Sodastream idents for the US sitcom Friends: "Could this child
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SodaStream encourages bottle-free living
11 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
SodaStream, the carbonated home-drinks manufacturer, has launched a global marketing campaign...The campaign, called "A World Without Bottles", aims to promote SodaStream as a brand that reduces ... from SodaStream to The Water Project, a charity that helps make clean drinking water available to deprived communities in Africa. The SodaStream products change tap water into carbonated water, while ...
SodaStream shifts strategy to focus on fun
10 Nov 2011 | by Maisie McCabe
SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas...the main character crying with joy when they realise their present is a new SodaStream. The fun tone marks a shift from SodaStream's global marketing campaign earlier this year which focused ... ', in an attempt to reach family audiences. Fiona Hope, managing director of SodaStream UK, said: "We have grown ...
School Reports 2011: Dare
05 Sep 2011 | by Staff
was not particularly active on the new-business circuit; its most notable win being Which?. It picked up Sodastream ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
