Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign shows that the drink can bring harmony to the most hostile of relationships
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child. On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...
Jagermeister
22 May 2012
of the region, where herbal liqueur was a frequent post-hunt drink. On the label, Mast placed the first ... of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ... of wily distributors Sydney Frank Importing. Godfather to many a premium drink, including Grey Goose ...
Media Bitch's diary from Media360
18 May 2012 | by Media Bitch
's having a few drinks at that favoured media haunt Kettner's a bit later this evening (that is bound ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
of encouraging people to pay more for a soft-drink competing against Coca-Cola would be to increase price ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
the facts, particularly for marketers, who operate in a soft-skilled environment, where it's more about ...
Private View: Santiago Lucero and Daniel Kleinman
17 May 2012
humorously like the gaseous repercussion of drinking the beverage itself. Nice. Thinkbox continues its ...
Russell Davies: Small insights are at times more helpful than the big picture
17 May 2012 | by Russell Davies
theme, even if you type really hard and drink strong coffee.
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
. As usually happens, I bump into a few industry faces. Our office fortnightly drinks trolley makes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
