Soft Bowl 2012
09 Feb 2012
a little soft. Tham Khai Meng is the worldwide chief creative officer at Ogilvy Mather ...
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TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work ...
On The Campaign Couch ... with JB
09 Feb 2012 | by Jeremy Bullmore
ones. He hums; not a soft, happy hum but a high, atonal hum. He hands round bags of tortilla crisps ...
My Desk: Steve Henry
09 Feb 2012
Tea (8). I'm always drinking tea or coffee. Which is probably why I can't sleep. There's another ...
Feel Good Drinks in Mamma Mia! promotion
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia...sponsor of the latest 'Happy Feet' film , which included promotional activity across its soft drinks ... Feel Good Drinks claims the promotion marks its largest on-pack promotion to date. The promotion will run across the 500,000 bottles within the "gently sparkling juice drinks" range until May ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show
Coca-Cola to boost brand spend by up to $400m
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes ... , predicted that by volume, 75% of the drinks the company sells at the Games will be low or no ...
Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks
08 Feb 2012
to their drinks. - If you weren't you, who would you be? Mike Ashley. I'd spend my millions on new Newcastle ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
Vimto shifts marketing spend with increased digital investment
07 Feb 2012 | by Sarah Shearman
The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting teenagers with its ready-to-drink products and mothers with its range of cordials. It has appointed agency Lean Mean Fighting Machine to handle the digital strategy and creative. Vimto plans ...
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