TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global drinks ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ...
Flack's Week: 10 February
10 Feb 2012
Flack was out and about at the PRCA members' drinks, hearing of duets with Michael Bolton...The PRCA members' drinks in London's flashy Corinthia Hotel saw a trail of swooning PR girls left in the wake of Hugh Grant , who was enjoying drinks at a nearby table. Original Dragons' Den entrepreneur ... -work drinks. The restaurant does wonderful set lunches for quick business eating or an la carte menu ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
disposable income. Tpoll s research, compiled in the UK Youth: Eating out 2012 report, shows that drinking ...
TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work ...
Soft Bowl 2012
09 Feb 2012
a little soft. Tham Khai Meng is the worldwide chief creative officer at Ogilvy Mather ...
On The Campaign Couch ... with JB
09 Feb 2012 | by Jeremy Bullmore
ones. He hums; not a soft, happy hum but a high, atonal hum. He hands round bags of tortilla crisps ...
My Desk: Steve Henry
09 Feb 2012
Tea (8). I'm always drinking tea or coffee. Which is probably why I can't sleep. There's another ...
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