INTERNATIONAL: Coke forces Pepsi off Ogilvy's books
06 Sep 2002 | by SANGEETA MULCHAND
. They confirmed that the soft-drinks giant was actively looking for a new consultancy, although company officials ...
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Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Campaign: Gladiator and Foot Battle ads Client: Britvic Soft Drinks and Pepsico UK PR team...Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman ...
GLOBAL RANKINGS 2001: AUSTRALIA - Taking stock of PR. The PR industry Down Under is feeling the pinch, although specialists are finding ways to thrive. Paul McIntyre reports
03 Aug 2001 | by PAUL MCINTYRE
soft. B-M, Hill 20m). In announcing the initiative, Ogilvy PR Asia-Pacific head Matthew Armstrong ...
Piat d'or parent selects Lexis for relaunch
29 Jun 2001
and the reformulation of the drink itself, in an effort to 'encourage consumers to re-evaluate Piat d ...
CPN set to handle consumer PR for Ribena brands
05 Jan 2001
erosion among young mothers, and highlight the advantages of Ribena Toothkind over other soft drinks ... Ribena minimises risk of tooth decay. But a Which? survey of the levels of sugar in fruit drinks claimed that, while Ribena Toothkind caused less tooth erosion than other fruit drinks, it was still ...
Lucozade turns to RED for Sport drink accessibility
01 Dec 2000 | by JENNIFER WHITEHEAD
Sport is an isotonic drink, which means it replaces fluids and salt lost by the body during exercise. The range includes carbonated drinks and powder sachets. RED account handler Mike Morgan said he didn't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
STOP PRESS: Propeller to help with Translucis launch
17 Nov 2000
and the on-license drinks trade for the launch of Translucis. Translucis is a media and e-commerce venture...Propeller Marketing Communications has won two separate pitches to handle the advertising trade and the on-license drinks trade for the launch of Translucis. Translucis is a media and e-commerce venture aimed at bars and clubs, backed by drinks giant Diageo. ...
CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image
29 Sep 2000 | by BEN BOLD
are what they eat' and discusses food and drink that can be of benefit - whether ingested or applied ...
DIARY: Come rain or ... rain, Starbucks insists the Frappuccino show must go on
09 Jun 2000 | by JENNIFER WHITEHEAD
, but carrying on with their outdoor activities regardless, with the strapline Summer s back. Time to drink...Starbucks latest campaign for its Frappuccino iced coffee range is based around the sad fact that it usually rains a lot during the British summer . The advertisements features people being rained on, but carrying on with their outdoor activities regardless, with the strapline Summer s back. Time to drink ...
FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard
03 Sep 1999 | by LEXIE GODDARD
cartoon, a movie, soft toys and a set of trading cards - in fact some 1,000 Pokemon products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
