Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
of Innocent Drinks. Click here to read the full 'Age of the interim marketer' feature. ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager
Diary: Don't you love a denier?
31 May 2012
What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint by comparison, like lottery winners on a housing estate, Murphy et al will have to accept that the drinks ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion or just ... of the names to be found in Pernod Ricard's drinks cabinet. For Riley, such an aggregation presents both ... in the US," he says. "It was the drink of choice for Frank Sinatra's Rat Pack and a symbol of success ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
and where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We ... have to use him? A. More than almost any other product, a successful energy drink needs a very, very ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
