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" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft...campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
. As usually happens, I bump into a few industry faces. Our office fortnightly drinks trolley makes ...
was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...
customers who we believe will find this most attractive. We ve had the soft launch and then in June we'll do ...
was soft-launched on Friday (27 April) and is now being pushed out to customers. Sainsbury ...
on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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