Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
of Beno t Thouvenin, the franchise has no doubt suffered from being shunted round the drinks business like ...
Southern Comfort brings brand character to Facebook
20 Jan 2012 | by Sarah Shearman
to the account in May last year , as part of the drinks maker's plans to appear more relevant through digital ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, the soft-drinks manufacturer is returning to Super Bowl advertising with a spot that will star the show ... of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
Direct Agency of the Year: OgilvyOne
15 Dec 2011
-awareness charity funded by the drinks industry, appoints the agency to its integrated advertising account, after a ...
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
to expand its marketing strategy to Innocent Drinks, kicking off with the revival of the brand's summer ...
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
brand positioning is "a gin made oddly", with the juniper-flavoured drink being distilled in Scotland ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
the opportunity, the medium will attract new brands. This is partly because times are tough and rate-cards soft ...
CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty
28 Jul 2011 | by Simon S Kershaw
During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
The Red Brick Road's relationship with the brand's parent company, First Drinks. The agency also works on the First Drinks whisky brand Glenfiddich in the UK. In the past, R my Martin has used agencies including ... Drinks has distributed R my Cointreau's portfolio, including R my Martin and St R my, since September ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
