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The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.
The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition drinks.
-through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...
Carbonated drinks are dominating the soft-drinks category as the recession causes consumers...Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade ... of soft drinks increased 4% by value to 9.7bn, with a volume increase of 1%. The take-home channel ...
Describe yourself in three words. Hard-working, passionate, enthusiastic. What would you be if you weren't a brand manager? If money and skills were no object, I'd love to race Formula One cars. If you were a brand, what would you be and why? The North Face. 'Never stop exploring' is...
The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo and Pernod Ricard, has launched a digital campaign that targets marketers and agencies, to promote responsible marketing practices for alcoholic drinks.
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
a little soft. Tham Khai Meng is the worldwide chief creative officer at Ogilvy Mather ...
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia...sponsor of the latest 'Happy Feet' film , which included promotional activity across its soft drinks ...
- Describe yourself in three words. Understated. - What would you be if you weren't a marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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