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'Generation flux' marketers consider alternative career paths

of Innocent Drinks. Click here to read the full 'Age of the interim marketer' feature. ...

Relentless recruits Professor Green as brand ambassador

Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager

Brand Health Check: French Connection

soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft...campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...

The changing face of music tie-ups

should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...

Malibu launches VIP-themed Facebook app as part of summer style activity

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...

Danone ramps up marketing for Evian and Volvic brands

was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.