Search results for Soft Drinks

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'Generation flux' marketers consider alternative career paths

of Innocent Drinks. Click here to read the full 'Age of the interim marketer' feature. ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink...by 52% for soft drinks, 27% for Mexican food and 23% for hamburgers over a 20-year period. - Tesco ... . Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ...

Thomas Delabriere resurfaces at Mars Chocolate

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Starbucks marketer Ian Cranna on changes at the coffee chain

-based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ... in March. It has also moved into the energy-drink sector with the launch of Refreshers, a canned beverage ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

Tobacco branding ban debate: reaction from all sides

much to limit obesity or curb binge drinking. "Rather than wasting time and money on what is clearly ...

Govt wants tobacco firms 'to have no business' in UK

they have no business in this country." While he has adopted a collaborative approach with the drinks ...

John Lewis to open dedicated Olympic shops

of the tie-up, the John Lewis will supply the Olympic site in Stratford with furniture and soft furnishings ...

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.