All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
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ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ...
Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep
21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon
, in this financial climate, and a soft-top after the summer we've had, it would be because I believed it could make ...
Turkey of the Week - BMW, Serviceplan
25 Aug 2011 | by Anne Cassidy
"I'd never heard of Serviceplan before, but it looks like its work is about as appealing as its name. Two brothers star in this spot, and it would be hard to find a more smug, vacuous pair. One is an actor/model who drinks skinny lattes, and the other also defines his personality by his coffee order ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...
Andy Duncan on life back in the fast lane and his Channel 4 legacy
21 Jul 2011 | by Alex Brownsell
-Royce - will embrace the 'soft sell' approach and help the retailer develop a more long-standing relationship ... 17-year stint working across Unilever's food and drink brands. Has he found the consumer landscape ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
announced its landmark acquisition of a Chinese drinks company, the importance of emerging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
