Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
of Innocent Drinks. Click here to read the full 'Age of the interim marketer' feature. ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video.... Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
