VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
with easy access and a complimentary drink at the bar to celebrate - in fact, we are so impressed that we ...
Google's big debate on piracy, privacy and porn
31 May 2012
and that it would have a dramatic effect on cutting drink-driver deaths. Ace. Schmidt also talked about ...
Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft...campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child. On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...
Media Bitch's diary from Media360
18 May 2012 | by Media Bitch
's having a few drinks at that favoured media haunt Kettner's a bit later this evening (that is bound ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
. As usually happens, I bump into a few industry faces. Our office fortnightly drinks trolley makes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
