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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

of Innocent Drinks. Click here to read the full 'Age of the interim marketer' feature. ...

Relentless recruits Professor Green as brand ambassador

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

with easy access and a complimentary drink at the bar to celebrate - in fact, we are so impressed that we ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager

Diary: Don't you love a denier?

31 May 2012

What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint by comparison, like lottery winners on a housing estate, Murphy et al will have to accept that the drinks ...

Google's big debate on piracy, privacy and porn

31 May 2012

and that it would have a dramatic effect on cutting drink-driver deaths. Ace. Schmidt also talked about ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...

Private View: Ben Walker and Dylan Jones

31 May 2012

, the launch or relaunch of a drinks brand is based on the idea of nonconformity, otherness or youth. The new ... 'm not a big fan of cider, but if I fancied drinking some, I would probably opt for something that sells ...

Pepsi partners Twitter for long-term music promotion

30 May 2012 | by Sarah Shearman

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft...campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... influence the events' set lists by tweeting song requests. The soft drink brand will also compile a ... as part of its music campaign . Rival soft-drinks manufacturer Coca-Cola, which has had a long ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade

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