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Grey has unveiled a campaign for Honda that seeks to recruit 20 people from across Europe to create...to canvas support through social networking sites. A community of influential bloggers across Europe ... , while the "making of" will be shot by an up-and-coming director sourced through a Europe ...
-president, marketing communications, Sony Europe Graham Bednash, Managing director, Michaelides Bednash Matthew ...
LONDON - Sony Europe has appointed Naked Communications to its roster of agencies....vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation communications when he was the vice-president of marketing for Sony Computer Entertainment Europe. One ... Naked will work with other roster agencies, including Fallon and OMD Europe, to introduce ...
LONDON - Sony Ericsson has extended its sponsorship of the MTV Europe Music Awards for the next two...Sony Ericsson said that the deal reflected the way the youth of today use their handsets. Greg Varner, head of marketing for Sony Ericsson Central Eastern Europe, Middle East and Africa, said: "Young ... The multi-platform deal covers television, online and mobile and, for the first time, Sony ...
LONDON - Sony is to take over YouTube UK's homepage, as part of a nine country YouTube homepage...The homepage takeover, part of Sony's campaign to promote its latest Bravia TV range, will run ... experienced on standard TV. Sony will also become the first business to take over London Waterloo's digital ... of the Bravia-drome, with content from Sony's TV ad featuring Brazilian football star Kaka on the DEPs. The TV ...
LONDON - Sony Computer Entertainment Europe has hired media agency OMD to handle its media planning...Gottlieb OMD. According to reports, Sony will unveil the latest version of its handheld console, the Sony ...
Fallon is poised to pick up the global advertising account for the Sony Bravia flat-screen TV range...Although contracts have yet to be finalised, it is understood that Sony is close to confirming the partnership with Fallon, which handles advertising for Sony in Europe. The brief will see the agency create ... , and it is understood that the advertising agencies all pitched with a specialist digital agency. Dare is Sony Europe ...
LONDON - Sony Computer Entertainment Europe is reviewing its media planning and buying duties...The UK portion of Sony Computer's media has been handled by OMD since 2003, with the Omnicom-owned unit also the incumbent in a number of the other territories under review. The review is being handled ... Company, SCEE spent 8.4m on media between December 1 2007 and November 30 last year. Sony Computer ...
for entries. The chairman of the jury will be David Patton, the senior vice-president, communications for Sony
by Hong Kong's Hutchison Whampoa group, from Sony Europe, where he was director of marketing communications for Sony Europe. Prior to that he was director of global advertising at Nortel Networks. Pepler ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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