Sony Ericsson 'Sharapova Demoslam' by Dare
19 Jan 2011
Dare has created a film to promote the Sony Ericsson X10 on Google's Demoslam site.
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Dove 'body language' by Ogilvy & Mather
09 Jun 2011
The campaign is communicated via TV, print and a major digital push focused on Facebook, which will run throughout key global markets including Europe. One of the core components of the digital activity is a bespoke Facebook application called The Body Language Tool. Six real women will spell out typed ...
Sony Ericsson 'product testing institute' by Dare
13 Oct 2010
Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset...The campaign promotes the mobile company s first smartphone launch in the US. The films are hosted on YouTube and target digital entertainment junkies , who, according to Sony Ericsson, make up approximately 35% of the smartphone market, spending a considerable amount of time online. ...
Sony Consumer Electronics 'Auto-Tune the Panel' by 180 Los Angeles
09 Dec 2009
Justin Timberlake is one of the recognisable faces in this new viral work for Sony Electronics...The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...
PlayStation 'the world is in play' by 180 Amsterdam
16 Feb 2012
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam
Playstation '15 reasons' by Naked Copenhagen
11 Nov 2009
The sales utility , called www.the15reasons.com builds on the recent the game is just the start ATL campaign across Europe. It invites the user to select relevant areas of interest before an interactive presenter plays back the unique selling points, highlighting the device capabilities beyond ...
Sony Europe kicks off digital ad review
23 Feb 2007 | by by Jennifer Whitehead
LONDON - Sony Europe is hunting for a digital agency to handle online advertising and web...The division includes such brands as Sony Bravia, Sony Vaio and Walkman. Sony Europe retains agencies including Fallon, Naked Communications, WWAV Rapp Collins and OMD Gemini for media. For digital ... . The process is being run by Dave West, a manager in Sony Europe s procurement department. Separately, Sony ...
Sony Europe chooses Dare to handle online marketing
13 Apr 2007 | by Jennifer Whitehead
Sony Europe has appointed Dare as its digital agency after a pitch against glue London and Poke....Dare has secured the brief to create all online marketing for Sony, as well as new activity on its pan-European website. It covers all of Sony's products, including Bravia, Walkman and Vaio ... such as YouTube. Naked, OMD and the PR agency Freud Communications are also on Sony's roster. However, Sony ...
Sony appoints Naked to add innovation to advertising
28 Oct 2005 | by Ian Darby
Sony Europe has appointed Naked Communications to its roster of agencies....vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation communications when he was the vice-president of marketing for Sony Computer Entertainment Europe. One of Naked ... Naked will work with other roster agencies, including Fallon and OMD Europe, to introduce ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
