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EasyJet 'times change' by Publicis

15 Jun 2011

.com/flexi. They will run in the UK and Europe. The ads were created by Gary Turner and Jamie Marshall. ...

Direct News brief: Sony Europe hires Belgian marketing agency

15 Dec 2004

Sony Europe has hired Belgian marketing agency LUON to create a Christmas e-campaign to back its

Sony launches campaign to promote summer products

18 Jul 2005 | by by Sam Matthews

LONDON – Sony 1-to-1 Marketing, the DM arm of Sony Europe, is launching an online campaign...aims to shows how Sony products can be used in the summer to alleviate boredom on long trips or simply ... Sony DVD station to entertain the kids on the way. The campaign strapline reads: "Experience a summer like no other with My Sony." Sony and Tonic have also created a competition offering a series ...

Leith launches direct marketing arm

31 Mar 2006 | by Noel Bussey

Leith London is launching a direct marketing arm and has scooped Sony Europe's business...and Sony Europe. Jeremy Pyne, the managing director of Leith London, said: "We're delighted to have found ... , and the creative director, Gareth John. The new Sony business comes with Lardner and John from their previous ...

Sony hires Rapp Collins for pan-European work

27 Feb 2006 | by by Joe Lepper

LONDON - Sony has appointed Omnicom's Rapp Collins Europe to handle below-the-line activity...Patton, Sony Europe senior vice-president, said: "We have previously worked with Rapp Collins Europe ... work handled by its consumer insight division Zalpha. Other Omnicom agencies across Europe ... support facilitated by the existence of network agencies across Europe, made the agency the clear choice ...

Sony appoints SmartFocus to improve CRM capability

04 Dec 2008 | by Jacquie Bowser

LONDON - Sony has appointed SmartFocus to improve its customer relationship management across..., general manager consumer marketing TV and online marketing for Sony Europe, said: "We were particularly ... countries across Europe will follow. Chris Underhill, SmartFocus chief executive, said: "Sony understands ... The SmartMarketer software will give Sony the ability to analyse customer data from multiple ...

Partners Andrews Aldridge wins Sony Professional Services eCRM account

26 Oct 2009 | by Matt Williams

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...programme, designed to help Sony build up a stronger relationship with its business clients. The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ...

Sony UK to consolidate its roster of 130 agencies

10 Jul 2009 | by Fiona Ramsay

LONDON - Sony UK is reviewing its entire roster of agencies in an attempt to consolidate its agency...ad agency Fallon was currently working on a brand campaign for Sony Europe designed to highlight TV ... Europe's marketing teams. He said Sony was not asking for ad or media agencies to pitch ... Marketing that Sony UK wanted consistency' in its marketing activities which would come from fewer points ...

Sony hires Gyro Group for AIT Turbo campaign

23 Feb 2005 | by Staff

LONDON – Sony Electronics has hired Gyro Group to handle a pan-European direct marketing campaign...was jointly developed by Sony. Mark Lufkin, Sony Europe's storage sales and marketing general manager, said ...

Direct: Sony in experiential review

16 May 2007 | by Ed Kemp

Sony Computer Entertainment (SCE) is reviewing its experiential agency roster following the launch...process is being managed in-house. The Sony PlayStation 3 made a belated entry into the UK market after ... . Earlier this month, Sony announced that it was embarking on a widescale swathe of job cuts. It has been speculated that as many as 160 could go across Europe, where the company currently employs more than 1900 ...

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