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Sony Computer Entertainment Europe has kicked off an international advertising pitch...-game series SingStar. A spokesman from Sony Computer Entertainment Europe denied that there is a pitch. ... The pitch, which is being handled out of Sony s London office, is understood to be primarily ... of games that Sony Computer Entertainment produces for PlayStation. Other games in Sony s portfolio ...
Sony Electronics is gearing-up for an international advertising pitch for its range of televisions....is not believed to directly affect Sony s relationship with Anomaly, the brand s advertising agency in Europe. Sony Europe handed its 50m creative account to the agency in December 2009, after a two-way pitch ... . Ben Moore, Sony Europe s vice-president of communications, said: "We are extremely happy with the work ...
Sony today launches Qriocity in the UK and Europe to compete directly with Apple's video...Users of Sony's Bravia TVs and Blu-Ray players will be able to have movies streamed to them on a ... Entertainment Lionsgate Metro-Goldwyn-Mayer Studios Inc. (MGM) Paramount Pictures Sony Pictures ... Television Distribution Warner Bros. Digital Distribution Sony has already launched Google TV ...
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster....be responsible for handling a digital campaign that supports the launch of a new Sony PlayStation 3 game, which ... . Adam Eve's appointment marks the first time that it has worked with Sony on its advertising business ... is affected by Adam Eve's appointment. High-profile games currently produced by Sony include Gran Turismo ...
Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range after a...and Dentsu. Sony will continue its relationship with Anomaly, its European agency of record, but Grey will be responsible for a campaign that is expected to run in key markets across the world. Sony s initial approach ... across Europe. This followed its successful pitch against the previous incumbent, Fallon which had ...
Sony Ericsson UK & Ireland marketing director David Hilton has left the company, as the mobile firm...and marketing role. Tear, who was previously Sony Ericsson's head of the Western Europe region and of global ... branding. The change follows Sony's acquisition of Ericsson's 50% stake in the business for 964m last ... externally to replace him. It is believed that Sony Ericsson s UK managing director, Pierre Perron ...
Findus Group, the frozen-food company, has appointed MediaCom to handle its £15 million pan-European media planning and buying account.
Sony Computer Entertainment has appointed Drum to its UK roster....marketing. The hire signals a renewed focus by Sony Computer Entertainment on content and social media activity rather than traditional TV. Drum is expected to work with Sony's media planning and buying ... " work for PlayStation and Nissan. Sony's PlayStation console has come under increasing pressure from ...
Sony Ericsson has unveiled details of its long-awaited Xperia Play, a smartphone designed...that culminated in a teaser ad during the Super Bowl extravaganza this month. Sony Ericsson revealed its ... at launch, including Sony Computer Entertainment, Electronic Arts (EA), Fishlabs, Gameloft, Glu Namco Bandai and Unity Technologies. Established in October 2001, Sony Ericsson combines the Japanese consumer ...
Sony Ericsson has appointed LBi to handle its global digital account for its new Xperia range...campaign. The agency is expected to work with Sony Ericsson on a move away from promoting the functionality of the handset to focus on building a brand for Xperia. Sony Ericsson unveiled its Xperia Play in March, a smartphone designed specifically for gamers, which which draws on features from Sony ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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