22 Apr 2010
LONDON - Sony's latest ad to promote its internet TV puts children into a World Cup football game....Those asked enjoyed the ad and thought putting children at the centre of it gave it a heart warming appeal. Not everyone picked up on the fact it was to advertise internet TV specifically but all recognised the Sony brand was behind the campaign. To watch this ad and Sony's follow up 'rock stars ...
20 Jan 2012
| by Matthew Chapman
Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below...as it looked to reduce costs and become more competitive ahead of it becoming a wholly-owned subsidiary of Sony.
Sony Ericsson s loss in the quarter ending 31 December comes as a particular shock after some analysts ...
quarter.
Bert Nordberg, president and chief executive of Sony Ericsson, said: "Our fourth quarter ...
22 Jul 2011
| by Daniel Farey-Jones
Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony...June, up from 1.5 million in the same quarter last year.
Sony's results, due out next Thursday (28 ...
records of around 200 million users of Sony's online gaming and entertainment services, PlayStation Network and Qriocity. Sony suspended access to the services for several weeks.
A survey of 2 ...
03 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
Sony, the computer and entertainment electronics giant, has suffered another wave of consumer data...million passwords, email addresses, home addresses, dates of birth, and "all Sony opt-in data" associated ...
the hack an "embarrassment" to Sony.
It said: "We also compromised all admin details of Sony Pictures ...
we took wasn t encrypted. Sony stored over 1,000,000 passwords of its customers in plaintext, which ...
06 Dec 2010
| by Daniel Farey-Jones
Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...
18 Apr 2012
| by Daniel Farey-Jones
, as operating income fell 11% to $169.4m ( 106.2m).
Revenues excluding traffic acquisition costs in Europe ...
explained the rise was partly down to marketing costs being charged to regions as of 2012.
Europe ...
and Asia Pacific, offset Europe's performance with single-digit rises in revenues excluding traffic ...
18 Jun 2010
| by Arif Durrani
First Direct, Sony, Saga, 02 and Apple are among the most recommended brands across the UK...also had the highest score in the computer hardware sector, at +52%. Meanwhile, Sony beat competition ...
19 Apr 2011
| by Ed Owen
Sony Ericsson handset sales declined by 22% in the first quarter of 2011, compared to the same...of Sony Ericsson said: "Sony Ericsson's profitability continues as we accelerate our shift towards ...
to our supply chain. We will continue to evaluate the situation."
Sony Ericsson's market share ...
in March .
Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
24 Aug 2011
| by Alex Brownsell
Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life...brands, Apple was top with 4% of the overall vote, with Sony and M S on 3% each. Tesco and Cadbury ...
winner, with 21% of the vote. Sony was voted into second place with 16%, while Microsoft came third ...
05 Dec 2011
| by Daniel Farey-Jones
The Western Europe ad market will grow just 2% next year despite the stimulus of the Olympics...The forecast by ZenithOptimedia came with a warning that the Eurozone debt crisis could trigger a lurch downward in adspend of as much as 4% in Western Europe, if two Eurozone countries default ...
was upbeat on areas outside Europe, claiming North America looks "decidedly healthier" and was set for 3 ...
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