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LONDON - Sony Europe has named insider Andrew Griffiths as its new marketing chief for Europe...in November 2002 by Griffith's predecessor Barbara Haase, director of marketing communications for Sony Europe ... Griffiths, who takes on the role of vice-president of marketing communications, has been with Sony ... will cover more than 30 markets, including Russia and Central Europe, and he takes charge of all brand ...
LONDON – Sony 1-to-1 Marketing, the DM arm of Sony Europe, is launching an online campaign...aims to shows how Sony products can be used in the summer to alleviate boredom on long trips or simply ... Sony DVD station to entertain the kids on the way. The campaign strapline reads: "Experience a summer like no other with My Sony." Sony and Tonic have also created a competition offering a series ...
Sony Computer Entertainment Europe has announced its European PlayStation web site, re-named Scee...LONDON (Brand Republic) - Sony Computer Entertainment Europe has announced its European ... of PlayStation 2. Sony would not commit to an exact launch date for the site, previously www.Playstation-europe ... , Switzerland and Norway. Nick Parker, Sony’s director of European strategic planning, would not reveal how ...
which will feature its Hilfiger Sessions music events staged in partnership with Sony BMG Europe....and online innovations. Maarten Steinkamp, CEO of Sony BMG Europe, said: Great live music provides ... the Hilfiger auditions. Users will be able to access content from Sony BMG s archives and to see live ... by offering the exclusive Hilfiger Sessions performances to a wider audience. With Sony BMG as our partner, we ...
LONDON - Sony Ericsson has extended its sponsorship of the MTV Europe Music Awards for the next two...Sony Ericsson said that the deal reflected the way the youth of today use their handsets. Greg Varner, head of marketing for Sony Ericsson Central Eastern Europe, Middle East and Africa, said: "Young ... The multi-platform deal covers television, online and mobile and, for the first time, Sony ...
LONDON - A group of Hollywood sound engineers serenade a family in thanks for using a Sony...by OMD Europe, part of the Omnicom Group. Tim Kaner, marketing communications director for Sony Europe ... & Saatchi. Two ads, for the Sony Wega Theatre system, show people enjoying a movie at home. In one ... on a Sony Wega Theatre System". They then break in to a thank-you song. In the second spot, a man who ...
LONDON - Sony has appointed Omnicom's Rapp Collins Europe to handle below-the-line activity...Patton, Sony Europe senior vice-president, said: "We have previously worked with Rapp Collins Europe ... work handled by its consumer insight division Zalpha. Other Omnicom agencies across Europe ... support facilitated by the existence of network agencies across Europe, made the agency the clear choice ...
LONDON - Sony has appointed SmartFocus to improve its customer relationship management across..., general manager consumer marketing TV and online marketing for Sony Europe, said: "We were particularly ... countries across Europe will follow. Chris Underhill, SmartFocus chief executive, said: "Sony understands ... The SmartMarketer software will give Sony the ability to analyse customer data from multiple ...
LONDON - Yahoo! Europe will have features such as Messenger, its toolbar and personals service pre...People buying Sony computers in the UK, France, Germany, Italy and Spain will find the Yahoo ... its products to millions of people using Sony Vaio computers. There is growing competition between ... ! Europe, said: "By enabling immediate access to the excitement and convenience of Yahoo! services, many ...
Consumer groups have attacked Sony over its plans to sell its PlayStation2 in Europe for up to 50...LONDON (Brand Republic) - Consumer groups have attacked Sony over its plans to sell its PlayStation2 in Europe for up to 50% more than in the US. The games console, which is scheduled for launch ... , PS2 will be priced at 269 and in France it will cost 275. Sony is expecting high demand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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