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LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth..., the vice-president, communications for Sony Europe, said: "We have enjoyed a highly successful relationship ... is drawing up a shortlist of agencies to pitch for the account, which includes all of Sony consumer electronics brands such as the Sony Bravia TV, which spawned some of Fallon s most famous work, as well as its ...
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising...Anomaly will now be Sony Electronics' key strategic and creative partner, sharing the account between its UK and US offices. Ben Moore, Sony Europe's vice-president of communications, made the appointment. "We are looking for great strategic thinking that leads to great creative execution," Moore ...
LONDON - Sony Europe has shortlisted Fallon and Anomaly to pitch for its pan-European advertising...off in August, with Sony's vice-president of communications for Sony Europe, Ben Moore, citing ... " as the catalyst for the review. Fallon has handled the Sony Europe business for the past six years, producing ... they will be asked to present on in two weeks' time. A result is respected shortly after as Sony is understood ...
LONDON - Anomaly has unveiled its first work for Sony Europe since it won the £50 million account...The campaign promotes the various elements of the Sony brand, from its sponsorship of sporting events to the musicians signed to its labels, in a bid to position it as a digitally networked entertainment company. Two TV ads, directed by Frank Budgen, break today (Thursday) and feature children ...
LONDON - Sony Europe has shortlisted Naked Communications, Anomaly, 180 Amsterdam, Engine...in August. At the time, Ben Moore, the vice-president, communications for Sony Europe, cited the changing ... campaigns for Sony, including "balls", "paint" and "Play-doh" for Sony Bravia. ...
Sony Computer Entertainment Europe has kicked off an international advertising pitch...-game series SingStar. A spokesman from Sony Computer Entertainment Europe denied that there is a pitch. ... The pitch, which is being handled out of Sony s London office, is understood to be primarily ... of games that Sony Computer Entertainment produces for PlayStation. Other games in Sony s portfolio ...
LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...programme, designed to help Sony build up a stronger relationship with its business clients. The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ...
Sony Electronics is gearing-up for an international advertising pitch for its range of televisions....is not believed to directly affect Sony s relationship with Anomaly, the brand s advertising agency in Europe. Sony Europe handed its 50m creative account to the agency in December 2009, after a two-way pitch ... . Ben Moore, Sony Europe s vice-president of communications, said: "We are extremely happy with the work ...
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster....be responsible for handling a digital campaign that supports the launch of a new Sony PlayStation 3 game, which ... . Adam Eve's appointment marks the first time that it has worked with Sony on its advertising business ... is affected by Adam Eve's appointment. High-profile games currently produced by Sony include Gran Turismo ...
Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range after a...and Dentsu. Sony will continue its relationship with Anomaly, its European agency of record, but Grey will be responsible for a campaign that is expected to run in key markets across the world. Sony s initial approach ... across Europe. This followed its successful pitch against the previous incumbent, Fallon which had ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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