Click 
to remove filters
Sony Europe's sales and marketing teams are entering consultation from today as the company..., laid out by new chief executive Kazuo Hirai . A Sony Europe spokeswoman confirmed the "duplication ... of Sony Europe will not be affected by the cuts. Approximately 1,000 roles are expected to be lost ... by Sony Europe chief financial officer Kaz Takeda. Though the business units looking after different ...
LONDON - Sony Europe is reviewing its pan European account as part of its statutory review process....and cameras. Ben Moore VP of marketing communications for Sony Europe said: The marketing landscape has ... ; mso-bidi-language:#0400;} Fallon, Sony's incumbent agency for the last six years ... not be effected by the review. Fallon created Europe wide ad campaigns including the Balls' and Playdoh ...
LONDON - Sony Computer Entertainment Europe has hired media agency OMD to handle its media planning...Gottlieb OMD. According to reports, Sony will unveil the latest version of its handheld console, the Sony ...
LONDON - Sony is bolstering its branding agency roster as it looks to improve the retail experience...for marketing communications at Sony Europe, said: 'It is as much about delivering engaging retail experiences ... , but is understood to be concerned that marketing momentum is being lost at its Sony Centre retail outlets. Sony ... brands, such as Samsung and Panasonic. To counteract this, Sony has already added several branding ...
LONDON - Sony UK is reviewing its entire roster of agencies in an attempt to consolidate its agency...ad agency Fallon was currently working on a brand campaign for Sony Europe designed to highlight TV ... Europe's marketing teams. He said Sony was not asking for ad or media agencies to pitch ... Marketing that Sony UK wanted consistency' in its marketing activities which would come from fewer points ...
Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus...Europe president, Sony Mobile Communications (March 2012-present) PERSONAL FILE Family Lives ... On the wrist of the impeccably dressed Pierre Perron, president of the North Western Europe region at Sony Mobile, sits a Sony-branded watch. During the interview he whips out his timepiece and, with a ...
Sony today launches Qriocity in the UK and Europe to compete directly with Apple's video...Users of Sony's Bravia TVs and Blu-Ray players will be able to have movies streamed to them on a ... Entertainment Lionsgate Metro-Goldwyn-Mayer Studios Inc. (MGM) Paramount Pictures Sony Pictures ... Television Distribution Warner Bros. Digital Distribution Sony has already launched Google TV ...
LONDON - Sony is rolling out an £82m, Europe-wide campaign this week to promote the PlayStation 3...the moment' tour, which visited major UK cities. Last week, Sony reduced the price of the PS3 to help drive ... will be supported by print and outdoor activity. Media planning across Europe is being managed by OMD, with MGM ...
Sony is to take a more direct approach to highlighting the features of its Bravia TV range in its...with music by UK dance act Magnetic Man, was due to break in Europe in June, but may be delayed due to supply problems following the Japan earthquake. The creative is less opaque than Sony s Balls and Paint TV ... and understanding of IPTVs and build on Sony s Qriocity streaming service for films, TV and music. A subsequent ...
Sony has admitted personal data was compromised by the third-party attack, which has forced its...Entertainment Teams Sony Network Entertainment Europe Limited (formerly known as PlayStation Network Europe Limited) is a subsidiary of Sony Computer Entertainment Europe Limited the data controller for PlayStation ... Sony suspended access to the network, which has about three million British users, last Wednesday ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
