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LONDON - Sony is to take over YouTube UK's homepage, as part of a nine country YouTube homepage...The homepage takeover, part of Sony's campaign to promote its latest Bravia TV range, will run ... experienced on standard TV. Sony will also become the first business to take over London Waterloo's digital ... of the Bravia-drome, with content from Sony's TV ad featuring Brazilian football star Kaka on the DEPs. The TV ...
LONDON - Sony Computer Entertainment Europe is reviewing its media planning and buying duties...The UK portion of Sony Computer's media has been handled by OMD since 2003, with the Omnicom-owned unit also the incumbent in a number of the other territories under review. The review is being handled ... Company, SCEE spent 8.4m on media between December 1 2007 and November 30 last year. Sony Computer ...
LONDON - Sony Computer Entertainment Europe is launching a high-definition interactive TV show...to be the first of its kind in Europe. It will be available through Sony s Playstation 3 consoles, connected ... Computer Entertainment Europe and managing director of Sony Computer Entertainment UK, said: "As ... , followed by a roll-out across Europe. The show will contain previews of the latest games and access ...
Sony Pictures Releasing International has signed a two-year, pan-regional sponsorship deal...the sponsorship to promote nine upcoming releases. The deal was brokered directly with Sony Pictures ... Media Innovations, which will manage all of the promotional campaigns with Sony s agency OMD, across EMEA for Cartoon Network. The deal means Sony Pictures will become the sole theatrical partner ...
LONDON - OMD has won the £67m media account for Sony Computer Entertainment Europe across 11...Reeves, president and chief executive, Sony Computer Entertainment Europe, said in a statement ... in a total of 11 territories across Europe - Ireland, Germany, Italy, France, Spain, Portugal ... systems in over 120 territories, mainly across Europe but also in countries including Brazil, Australia ...
LONDON - Sony Computer Entertainment Europe has appointed Unanimis to handle the sales inventory.... This month, Sony Computer Entertainment Europe handed its 67m media account to OMD across 11 countries ...
LONDON - Sony is to launch an £82m marketing campaign for the PlayStation3, with £6m spend...is just the start". The ads are something of a departure for Sony, focusing on the console's interactive ... and watching the BBC iPlayer . Media planning across Europe will be handled by OMD, while in the UK it will be handled by MG OMD. The marketing push will to help Sony compete with rivals Nintendo and Microsoft ...
LONDON - Sony is to make full-length movie content such as movies available via PlayStation3...Sony Computer Entertainment Europe is launching its PlayStationNetwork video delivery service this November in France, Germany, Spain and the UK, with other markets to follow in 2010. The service ... , Lionsgate, MGM, Paramount Pictures, Sony Pictures Entertainment, Starz Media, Universal and Warner Bros ...
Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting...or the size of its majority stake) but said she did not expect it to result in any redundancies. The Sony Entertainment Television channel launched in the UK in April 2011 and the Dolphin deal is part of Sony's push to expand its broadcasting and ad sales business in the Europe, Middle East and Africa region. Dolphin ...
Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe...an audience of 25 million a week. Jurgen Bloemers, marketing and cards director, Europe, BP, said ... this onto our forecourt network across Europe. "Amscreen's unique 'plug and play' technology is easy ... months. "This is just a start for us in Europe and we will be announcing other European forecourt ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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