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Sony task goes to OMD Europe...Sony: it's move to consolidate media account mirrors similar moves by rivals OMD Europe has won the consolidated pan-European account for Sony, worth about £200m, following a two ... the business for Sony Electronics across Europe, will now also work on Sony Music and Sony Pictures ...
Sony down to three in media review...Sony Europe has honed its shortlist to a final three for its pan-European media review. The three agency networks pitching for the consolidated business, thought to be worth £200m, are believed ... spokeswoman for Sony Europe said: "We are down to a shortlist of three, but I cannot comment on which agencies ...
Mediaedge:cia has poached Carat's international business director, John Dore, to lead its Sony...Dore joins later this month as managing partner of its Global Solutions Europe, Middle East and Africa group, with specific responsibility for the Sony Ericsson account. He reports to Caroline Foster-Kenny, the group's chief client officer. He leaves Carat after four years, having worked globally with Vodafone ...
LONDON - Online music service Spotify launches across Europe today having secured deals with major...the latest to launch an ad-funded music service. The company, which now numbers 60 staff across Europe ...
LONDON - Sony has hired ad network Adconion Media Group to handle sales on its video entertainment...Adconion will sell advertising on Crackle on an exclusive basis, including standard web page inventory and video advertising, following a competitive pitch. Sony Pictures Entertainment relaunched ... and Crackle editors who review their submissions. Adconion s brief, covering Europe and Australia, will see ...
with Sony and a partnership between British Airways and Visit London, worth more than £850,000....The Sony deal, to promote the new Sony Cyber-shot T7 slim camera, was handled by OMD International and involves a bellyband wrapped around a twice-folded copy of the newspaper. The “product pocket ... campaign last year that targeted seven cities across Europe. By Sheelagh Doyle ...
Free newspapers are shoring up Europe's declining newspaper circulations. Caitlin Fitzsimmons...-rival Sony had been due to launch the PlayStation 3 in Europe, before the console was beset by manufacturing ... in Europe. Indeed, when you add the free newspapers into the equation, print looks healthier than ever ... in Europe; today, they represent 22.1% (source: Metro International). The big exception is Germany ...
EyeToy:Kinetic, a new game from Sony to be released in September 2005 for its PlayStation2 platform, providing users with a virtual home personal fitness trainer. The package was negotiated by Sony’s media ... of all the potential women’s magazines across Europe that had synergy with the Eye Toy Kinetic target ...
LONDON - Yahoo! has launched its first pan-European bespoke programme to promote the new Sony...and Europe website, with a Sony-branded bumper detailing the artist name and the Sony Walkman Video Tour ... The Sony Walkman video tour website is live on Yahoo! Music, inviting users to enter a competition ... will be given Sony HandyCams to record songs during the gig, the footage of which will be edited and broadcast ...
Sony launches iTV games on Sky Digital...Sony Pictures Digital Entertainment has launched a new interactive TV games channel called ... .goplaytv.com, allows gamers to play interactive versions of Sony Pictures'-owned gameshow formats Wheel of Fortune ... to enter prize competitions. Mathieu Fussman, director of interactive television for SPDE Europe said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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