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TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand...The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...
Los Angeles agency 180 launches this latest work for Sony, combining the talents of Justin...The two celebs go head-to-head in a ping pong match, bantering back and forth while a commentator explains the benefits of a Sony Bravia HDTV, as a customer and his family look on. The campaign aims ... serve as brand ambassadors, assisting consumers in choosing Sony products by pointing out how the brand ...
Justin Timberlake is one of the recognisable faces in this new viral work for Sony Electronics...The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...
Sony Ericsson's latest mobile model, the Satio.
The 60-second spot consists of seven vignettes, each representing a different era. In the opening scene, a young boy in his bedroom listens to a cassette of The Smiths on a Sony hi-fi. The next features friends dancing to the ska track On My Radio by The Selector. The tracks were mixed by the music ...
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put ... for Sony entitled 'Soundville', by Fallon London, earlier this month. The campaign breaks in the UK ...
LONDON - Sony Europe is hunting for a digital agency to handle online advertising and web...The division includes such brands as Sony Bravia, Sony Vaio and Walkman. Sony Europe retains agencies including Fallon, Naked Communications, WWAV Rapp Collins and OMD Gemini for media. For digital ... . The process is being run by Dave West, a manager in Sony Europe s procurement department. Separately, Sony ...
LONDON - Sony Europe has named insider Andrew Griffiths as its new marketing chief for Europe...in November 2002 by Griffith's predecessor Barbara Haase, director of marketing communications for Sony Europe ... Griffiths, who takes on the role of vice-president of marketing communications, has been with Sony ... will cover more than 30 markets, including Russia and Central Europe, and he takes charge of all brand ...
LONDON - Sony Europe is reviewing its pan European account as part of its statutory review process....and cameras. Ben Moore VP of marketing communications for Sony Europe said: The marketing landscape has ... ; mso-bidi-language:#0400;} Fallon, Sony's incumbent agency for the last six years ... not be effected by the review. Fallon created Europe wide ad campaigns including the Balls' and Playdoh ...
LONDON - Sony Europe has appointed Naked Communications to its roster of agencies....vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation communications when he was the vice-president of marketing for Sony Computer Entertainment Europe. One ... Naked will work with other roster agencies, including Fallon and OMD Europe, to introduce ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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