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McDonald's '1955' by DDB Oslo

27 Apr 2011

McDonald’s is introducing a new 1955 burger Nordic region in Europe, named for the year its first

McDonald's 'weather' by Leo Burnett

07 Jul 2010

for the UK and Northern Europe, said: "With this commercial we honour two things which are unmistakably ...

Easterbrook quits McDonald's for Pizza Express

17 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Steve Easterbrook, president of McDonald's in Europe, has quit the company to become chief...of McDonald's Europe in November last year , overseeing the operations of more than 6,800 McDonald's outlets ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

of Europe, you are probably drawing up contingency plans, preparing for the worst....Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

McDonald's looks to wildlife in Happy Meals push

19 Aug 2008 | by Gemma Charles

across Europe.

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Power 100 Marketers of 2009: 51-100

27 May 2009 | by Staff

Coombe, Sony B Coombe's formidable marketing CV includes managing a relaunch of the Vodafone brand ... to the position of marketing communications manager. He replaced Mikah Martin Cruz as Sony's marketing director last July. Since then he has been working hard behind the scenes to bring together Sony's multiple ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

has bigger fish to fry. Having joined from Sony PlayStation as marketing director of the 30-strong ... operates as a standalone unit within Sony's music division, but punches far above its weight, thanks to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ...

McDonald's switches Easterbrook out of global brand role

09 Nov 2010 | by John Reynolds

's appointed Easterbrook , its top executive in the UK and Northern Europe, to the new role of global chief ... for Northern Europe, was announced as Easterbrook's replacement. However, Easterbrook will now move to the role of president of McDonald s Europe, replacing Dennis Hennequin who is leaving the business ...

McDonald's to sell certified sustainable fish

20 Jun 2011 | by John Reynolds

Europe. It is unclear whether the initiative will be supported with marketing. The move marks ... . Steve Easterbrook, president of McDonald's Europe, said: "McDonald's will be making MSC labelled fish available at an affordable price to millions of our customers across Europe. "We chose the MSC ...

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