Remington ' How the world gets ready' by Addiction London
01 Oct 2010
The TV ad will be aired nationwide as well as across Europe, Australasia, South America and the USA. ...
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Sony '3D' by Anomaly
26 May 2010
Sony has launched a film to showcase its 3D products....The ad will run Europe wide. ...
Sony Centres 'christmas' by TBWA London
01 Dec 2009
TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand...The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...
Sony 'rockstar - raider of the lost art' by TBWA\London
21 Aug 2009
Sony is launching a new retail campaign featuring legend of rock Alice Cooper, which seeks...Consumers are being given the opportunity to trade in their old TV's in exchange for money off a new model. View the ten best Fallon sony ads here: Fallon Sony ads ...
Sony 'make.believe' by 180 Los Angeles
03 Nov 2009
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put ... for Sony entitled 'Soundville', by Fallon London, earlier this month. The campaign breaks in the UK ...
Sony shortlists Fallon and Anomaly for pan-European ad account
16 Nov 2009 | by Kate Nettleton
LONDON - Sony Europe has shortlisted Fallon and Anomaly to pitch for its pan-European advertising...off in August, with Sony's vice-president of communications for Sony Europe, Ben Moore, citing ... " as the catalyst for the review. Fallon has handled the Sony Europe business for the past six years, producing ... they will be asked to present on in two weeks' time. A result is respected shortly after as Sony is understood ...
Sony plots retail experience focus
17 Feb 2009 | by Alex Brownsell
LONDON - Sony is bolstering its branding agency roster as it looks to improve the retail experience...for marketing communications at Sony Europe, said: 'It is as much about delivering engaging retail experiences ... , but is understood to be concerned that marketing momentum is being lost at its Sony Centre retail outlets. Sony ... brands, such as Samsung and Panasonic. To counteract this, Sony has already added several branding ...
Sony dumps Young & Rubicam from $100m ad account
10 Feb 2005 | by Sam Matthews,
LONDON – Sony has dropped WPP-owned Young & Rubicam from its $100m (£54m) US electronics account...The New York-based agency Y&R held the account for seven years, but it is believed that Sony was unhappy with the agency after John Partilla, who led the Sony Electronics account, left for a role ... some of the business after working on the advertising duties across Europe. Its latest activity uses ...
DIRECT: Sony unveils direct sell plans for PlayStation 2
02 Mar 2000 | by BEN ROSIER
Sony Computer Entertainment Europe will seek to sell its new PlayStation 2 (PS2) console direct...Sony Computer Entertainment Europe will seek to sell its new PlayStation 2 (PS2) console direct ... received a good response. In Japan, Sony has signed a deal with the 7-Eleven store chain, enabling ... , marketing director for Sony PlayStation, said: We re looking at every option. As regards pick ...
Branding News: Sony backs PSP with branded retail units
13 Jul 2005 | by Samuel Solley
Sony Computer Entertainment Europe has appointed Checkland Kindleysides to create branded retail...the various ways in which the PSP can be held and played. Sony's new console will be aimed at a more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
