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Sony 'mind of a child' by McCann Worldgroup

for Sony's Xperia smartphones.

Sony 'the rocket project' by 180 Los Angeles

The first rocket to reach the moon had less computing power than the Sony VAIO notebook apparently...Sony has just completed a short film, released on YouTube, which details the project, and will be producing a 22-minute documentary that will air on the Science Channel. ...

Xbox 'xbox 360' by McCann Erickson London

Building on the successful Xbox 360 Faces campaign from 2008, the new creative shows there is something for everyone with immersive entertainment experiences brought to you by Xbox into your living room. Alongside this campaign, a number of markets across continental Europe will launch a value driven campaign ...

Sony 'littlebigplanet news' by Agency Republic

Agency Republic has created an online film to promote Playstation 3's LittleBig Planet's dedicated YouTube channel.

Sony Ericsson 'Sharapova Demoslam' by Dare

Dare has created a film to promote the Sony Ericsson X10 on Google's Demoslam site.

Sony 'two worlds' by Grey London

A poem written and read by Leonard Cohen features in Grey London's new global ad for Sony 3D World.

Sony '3D' by Anomaly

Sony has launched a film to showcase its 3D products....The ad will run Europe wide. ...

Remington ' How the world gets ready' by Addiction London

The TV ad will be aired nationwide as well as across Europe, Australasia, South America and the USA. ...

Sony Ericsson 'product testing institute' by Dare

Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset...The campaign promotes the mobile company s first smartphone launch in the US. The films are hosted on YouTube and target digital entertainment junkies , who, according to Sony Ericsson, make up approximately 35% of the smartphone market, spending a considerable amount of time online. ...

Sony Centres 'christmas' by TBWA London

TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand...The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.