Honda 'the great unknown' by Wieden & Kennedy
31 Jan 2012
Honda's "the great unknown" campaign launches the new Civic model across Europe.
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Asics 'made of sport' 180 Amsterdam
04 Jan 2012
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
Lynx 'breaking news' by Razorfish
28 Feb 2012
The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt....The work, created by Saatchi Saatchi, marks the first appearance from Bolt in his role as Visa Europe s "innovation ambassador". The TV ad, which launched across Europe on 17 March, also includes cameo appearances from athletes who are part of "Team Visa Europe". Set to a soundtrack of Hundred ...
PlayStation 'the world is in play' by 180 Amsterdam
16 Feb 2012
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
Sony Europe's sales and marketing teams are entering consultation from today as the company..., laid out by new chief executive Kazuo Hirai . A Sony Europe spokeswoman confirmed the "duplication ... of Sony Europe will not be affected by the cuts. Approximately 1,000 roles are expected to be lost ... by Sony Europe chief financial officer Kaz Takeda. Though the business units looking after different ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus...Europe president, Sony Mobile Communications (March 2012-present) PERSONAL FILE Family Lives ... On the wrist of the impeccably dressed Pierre Perron, president of the North Western Europe region at Sony Mobile, sits a Sony-branded watch. During the interview he whips out his timepiece and, with a ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony...Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing ... ". Bert Nordberg, Sony Mobile president and chief executive, introduced the new vision for the mobile firm yesterday (26 February), following the completion of Sony's buyout of Ericsson's stake in Sony Ericsson 10 ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development...Perron views "moving at the right pace" as an essential component to Sony Mobile's success in the space. "Competition is fierce out there. We need to make sure we are bringing our consumer offerings at an accelerated pace." "It was about voice in the 90s, SMS at the end of the 90s...[now] will be about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
