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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

, the picture of arts sponsorship in decline is far from conclusive. The niche audiences that art draws ... Lucy Carver, director of The Bigger Picture, BSkyB's CSR programme. 'This is not philanthropy, we do ... Sky: the case for backing the arts Lucy Carver, director of The Bigger Picture, BSkyB, explains ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

puzzle otherwise the pieces often won t fit together or won t create a pretty picture! Appoint a ...

Public Affairs: Soap Box - Simon Redfern, partner, Pagefield

01 Jun 2012

habits that seems to be well referenced. Picture the scene: the stately home, fire up the Clegger, Pimm ...

Pearl and Dean 'doomed planet' by BETC London

31 May 2012

BETC London has created a cinema spot specifically designed to demonstrate the power of picture

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

streaming rights to Universal Pictures titles, including 'Kick-Ass' and 'Despicable Me'. The deal allows ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

-screen personality. The deal, which is for an initial four-month period, was negotiated by Carat, Lime Pictures ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

: The heavens. As a member of NASA, I receive the maddest pictures on the planet. The biggest influence on my ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

In fact, the old gent bearing a distinct resemblance to Captain Birds Eye and who gives his name to the bar, which is called the Commodore (the "Comm" for short), is none other than James Walter Thompson himself. Actually, neither the picture nor its subject are all they seem. Although it looks to have ...

My Desk: Moray Maclennan

31 May 2012

that no longer exist. Two of the pictures on the wall are Victorian copies (15) and one is a genuine old master ...

Is the pitch process better in the ad industry?

30 May 2012 | by Kate Magee

His agency has just been bought by Omnicom for an estimated 60m. How do pitches work in the ad industry? The picture on the creative agency side is varied. It's still the case that only a minority of pitches are paid. Generally if a client is offering to pay, they will normally offer 10k ...

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