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FOCUS: Smart ways to get the picture

of images PRODUCT SHOTS: Using lateral thinking to make a product picture sexy enough to appeal to picture...of images PRODUCT SHOTS: Using lateral thinking to make a product picture sexy enough to appeal to picture editors When you re faced with a difficult subject, creative photography could be just what you need to spice it up. Picture this: you are launching a new software package and need ...

CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture

and confidence to key messages. The event was structured to maximise picture opportunities for print ... carried the story, many with pictures and leader comment. Regional results included a splash ...

FOCUS: PHOTOGRAPHY; Exposing the sharp shooters

COPYRIGHT: Using a variety of pictures to create one image has generated new problems of ownership...image COPYRIGHT: Using a variety of pictures to create one image has generated new problems of ownership DIGITISATION: Futuristic digital picture libraries will be able to offer video, sound and text ... . Manipulation is even happening in hard news. One of the best-known news pictures of last year, a fireman ...

Profile: Donna Imperato - Straight-talking and self-aware

PR picture, reports Kate Magee.

PR WEEK: Diary; Keeping abreast of the sensitivity of readers

Every picture tells a story but certain pictures give too much away. Readers of last week s Diary...Every picture tells a story but certain pictures give too much away. Readers of last week s Diary page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP. Money Marketing also covered the stunt using an identical print - except, that is ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

One is in love with the words and the other with the pictures - and never the twain shall meet...One is in love with the words and the other with the pictures - and never the twain shall meet. That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner ... sees the need for words and pictures to make good music and the designers, in turn, have a greater ...

TBWA Simons Palmer appoints MacLaurin

. Clients include Nike, Sony PlayStation, Nissan, Wonderbra and Chivas Regal. One of MacLaurin ...

IPR calls on ASA in battle to ’shame’ publications

and pictures cannot be subject to a transaction of any kind. Lewis said the IPR intends to name ...

Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign

-twanging for longer than the Saatchi and Saatchi creatives who dreamed up the Norwich Union ad. My picture shows ...

CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

in winter because they can t afford to keep warm is chilling enough. A picture of the dead really rams ... be thankful that the charity got cold feet when it did; a frost-bitten corpse pictured in an icy room might ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.