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Sony Pictures in Spotify tie

Sony Pictures is using Spotify's playlist function to run a competition promoting the upcoming DVD

Greenroom scoops Sony Pictures brief

Sony Pictures has handed its online advertising account to Greenroom Digital, following a ten...-off projects. The first is a brand campaign to support the launch of a new format on the Sony PSP that allows consumers to watch films via the games console. Sony Pictures has used various agencies for digital ...

Sony Pictures in school science tie

LONDON - Sony Pictures is promoting its animated film, Cloudy With a Chance of Meatballs...this week. There is no Sony branding, only the film's branding on the teacher's resources and parent ...

Sony Pictures appoints Spinnaker as digital agency

LONDON – Sony Pictures Releasing, the distributor behind 'Closer' and 'Spider-Man 2', has appointed...the management of Sony Pictures' consumer database and will be responsible for developing and implementing its ... screening attendance for key Sony Pictures award contenders. Stuart Williams, marketing director for Sony Pictures, said: "Spinnaker clearly understands the challenges we face and it has been refreshing ...

Sony Pictures launches online campaign for Surf's Up

LONDON - Integrated agency Spinnaker is launching a digital campaign for the release of Sony

Sony Pictures Home Entertainment appoints new MD John McMahon

LONDON - Sony Pictures Home Entertainment has promoted John McMahon to the role of managing...McMahon has worked at Sony Pictures since 1990, most recently as president and managing director for Sony Pictures Television in Europe. In his new job he reports to Matt Brown, executive vice ... with Sony was in the legal department at Sony Pictures Entertainment in Los Angeles. He has been based ...

Sony Pictures teams up with IPC ignite for Zombieland campaign

LONDON - Sony Pictures has struck a cross-platform deal with IPC Ignite to promote hit movie...the movie. The campaign was developed by Sony Pictures in conjunction with media agency, Manning Gottlieb ... and media promotions manager at Sony Pictures, said: "'Zombieland' is a high concept film featuring a great ...

Digital brief: Sony Pictures rolls out online ad campaign

Sony Pictures is rolling out an online ad campaign promoting the film Superbad. The work comprises

Sony promotes film release with Spotify video ad format

LONDON - Sony Pictures is promoting its new film release, 'The Taking of Pelham 123', on Spotify...the Flash video player today with the Sony campaign for the Tony Scott-directed crime thriller remake ...

Sony backs Resident Evil movie with online campaign

LONDON - Sony Pictures is supporting the launch of its 'Resident Evil: Extinction' movie...to the future marketing for Sony Pictures. Providing consumers with unique content without interrupting ... : Extinction opens in cinemas across the UK from October 12. Josh Armstrong, digital manager of Sony Pictures Releasing, said: Spinnaker s online creative executions work well in both tapping ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.