Technology: Summer magic
22 Feb 2008
's Sony Pictures hit Spiderman 3 (PRWeek, 28 March 2007).
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Johanna Cassells, director of corporate communications (Europe) at Sony Pictures Television, has...Cassells will be charged with supporting Bottle PR s new business development programme and will lead a number of key client accounts. Prior to Sony Pictures Television she was head of corporate affairs at O2 Ireland. She worked with Dublin-based agency, Drury Communications, and in Tokyo she worked ...
blogs. The Sony Pictures film, starring Daniel Craig in his second 007 outing, marks the 22nd title
Former BBC communications director Sally Osman is joining Sony Europe to lead corporate, product...Pictures, Sony Music and Sony Computer Entertainment. Nishida said: I am extremely happy that we have ... In addition to leading the Sony Europe comms team based in Weybridge, Osman will oversee all PR functions of Sony electronics operating units in Europe. Osman will report to president of Sony Europe ...
LOS ANGELES: Sony Ericsson Mobile Communications has launched a US street-based PR campaign
Sony Ericsson is to push the photo capabilities of its phones through sponsorship of the Proud...Band & Brown Communications will promote Sony Ericsson’s participation with Proud, which includes an exhibition of pictures taken by celebrities. ‘Phone functionality will rapidly compare to entry-level digital cameras,’ said Sony Ericsson UK PR manager Richard Dorman. This weekend sees Proud host Roger Sargent ...
The agency has been hired by Sony Pictures before the film s release on 4 May. It will target consumers by posting film trailers, video clips and cast interviews on sites including MSN, AOL and Virgin Media, as well as online versions of consumer magazines such as FHM, Glamour and Vogue . ...
SINGAPORE: Electronics giant Sony is considering slashing its roster of PR agencies to just one...synergies, yet Sony's diverse product portfolio is making it hard to find PR firms with no account conflicts ... credentials to marcoms teams from the three Sony divisions. 'Every consultancy we saw had competitive accounts to some aspect of Sony's business, so I don't know whether it is feasible for the three Sony ...
Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism. ...
MTV UK Ireland has called in Hot Cherry to help promote the new series of Mike Judge's Beavis and Butt-Head cartoon. After a hiatus of 15 years, the juvenile knuckleheads are back for 12 episodes. Hot Cherry will target influential online communities.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.