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Sony Pictures appoints Spinnaker as digital agency

19 May 2005 | by by Staff

LONDON – Sony Pictures Releasing, the distributor behind 'Closer' and 'Spider-Man 2', has appointed...the management of Sony Pictures' consumer database and will be responsible for developing and implementing its ... screening attendance for key Sony Pictures award contenders. Stuart Williams, marketing director for Sony Pictures, said: "Spinnaker clearly understands the challenges we face and it has been refreshing ...

Twitter debuts 'Promoted Tweets' ad platform

13 Apr 2010 | by Sara Kimberley

brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.

Direct Choice: Sony Playstation

17 Feb 2000 | by IAN DARBY, Deputy News Editor, Marketin

This mailing from Sony PlayStation asks you to remember your childhood, then violently throws any...This mailing from Sony PlayStation asks you to remember your childhood, then violently throws ... Jones Mason, shows a picture of children s wallpaper fraying with age. The PlayStation controller ... in PlayStation s evolution. It was designed not as a hard-sell, but as advertising to keep Sony loyalists ...

Sony launches T300 with the Muppets

10 Feb 2003 | by Claire Billings,

LONDON - Mobile phone manufacturer Sony Ericsson is to use a Valentine's Day-linked pan...includes Muppet pictures, a voucher for five polyphonic love-themed ring-tones, a snap-on mobile love-heart laser pointer and a guide on how to use multimedia messaging. Matthias Hetzel, Sony Ericsson European ...

Case study: Sony profits from Visa Card DM rethink

11 Feb 2005

Royal Mail's Mail Media division presents a case study on how Sony took a fresh approach to its...The challenge The Sony Visa Card offers customers rewards for loyalty: every £1 spent earns one point (called a Pulsebeat) while every £1 spent on Sony products receives three Pulsebeats. These Pulsebeats can be traded for free Sony goods, including Sony Music, Sony Pictures Entertainment, PlayStation ...

Sony PlayStation promotes games with mask gimmick

19 Jan 2004 | by Claire Billings,

LONDON - Sony PlayStation is promoting eight of its titles including 'Dog's Life', 'Ratchet & Clank...mask is a description of the game it relates to as well as pictures of scenes from the game. The masks ... . The mailing also includes a competition to win a colour PS2, a widescreen Sony television and all eight games ...

Sony PlayStation sends out masks mailer

16 Jan 2004 | by Claire Billings

Sony PlayStation is promoting eight of its titles including Dog's Life, Ratchet Clank: Locked...mask is a description of the game it relates to as well as pictures of scenes from the game. The masks ... . The mailing also includes a competition to win a colour PS2, a widescreen Sony television and all eight games ...

Sony and Bank of Scotland

24 Feb 2000 | by PAUL WHITFIELD

Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote ... and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony group, pooling database information from Sony Computer Entertainment, Sony Music Entertainment ...

Direct: Sony in experiential review

16 May 2007 | by Ed Kemp

Sony Computer Entertainment (SCE) is reviewing its experiential agency roster following the launch...process is being managed in-house. The Sony PlayStation 3 made a belated entry into the UK market after ... . Earlier this month, Sony announced that it was embarking on a widescale swathe of job cuts. It has been ... staff. At the time of the announcement, Sony claimed that the redundancies were unrelated to sales ...

Sony in experiential review

15 May 2007 | by Ed Kemp

LONDON - Sony Computer Entertainment (SCE) is reviewing its experiential agency roster following...process is being managed in-house. The Sony PlayStation 3 made a belated entry into the UK market after ... . Earlier this month, Sony announced that it was embarking on a widescale swathe of job cuts. It has ... than 1,900 staff. At the time of the announcement, Sony claimed that the redundancies were ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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