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Sony employs 3D billboard for The Green Hornet

13 Jan 2011 | by Maisie McCabe

Sony Pictures is using a 3D special build, featuring a giant car driving out of a billboard in West...director and marketing director, Sony Pictures Releasing, said: "We wanted to give the film's release event ...

Sony 'mind of a child' by McCann Worldgroup

26 Mar 2012

for Sony's Xperia smartphones....by Ryan Montanti and art directed by Richard Kluver. The production company was Moxie Pictures. J nsi from ...

Sony Ericsson brings in Daisy Lowe to launch Xperia Ray

15 Sep 2011 | by Matthew Chapman

Sony Ericsson is ramping up its content-led marketing strategy by supporting the launch of its...launches this week and will run for a month in three stages, with creative hosted on Sony Ericsson's Facebook page and lifestyle site Vice.com. Sony Ericsson is using the campaign to market the Xperia Ray as a phone that is able to capture high-quality pictures and video in low light. David Hilton, Sony ...

Sony 'Christmas Carol' by True

10 Nov 2010

Sony has released an ad based on A Christmas Carol, starring Derek Jacobi, to promote its VAT back...The ad is a modern day take on the traditional Dickens story, but rather than the ghosts making Scrooge embrace Christmas it is the great Sony offer. ...

Sony '3D' by Anomaly

26 May 2010

Sony has launched a film to showcase its 3D products.

Sony 'retired' HS & P

29 Apr 2010

HS&P and Live & Breathe have created a World Cup-focused marketing campaign for Sony UK, featuring...The comical ad pushes the electrical company's trade-in promotion surrounding the World Cup, where consumers are able to trade in old products for a discount on a Sony item. ...

Aviva 'you are the big picture' by AMV

13 Oct 2010

per image to Save the Children. A short film is then generated for each user uploading their picture ...

Sony 'Wimbledon 3D' by Crayon

16 Jun 2011

Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage...The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco. It will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being ...

Sony 'two worlds' by Grey London

18 Oct 2011

A poem written and read by Leonard Cohen features in Grey London's new global ad for Sony 3D World.

Sony spitting ad cleared by watchdog

06 Oct 2010 | by John Reynolds

Sony's TV ad for a range of Bravia television sets that featured a boy spitting, has escaped a ban.... The ad ends with the text: "Imagine reliving the greatest games Sony Internet TV". Fifty-six viewers ... . Responding to the criticism, Sony UK said it regretted any offence caused by the ad and would consider ... , who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...

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