IPA Bellwether Report paints a gloomy picture
12 Jul 2010 | by Ian Darby
picture than previously thought for this year, marketing spend is still set to increase." The Bellwether ...
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Sony data stolen again, claims hacker group
03 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Sony, the computer and entertainment electronics giant, has suffered another wave of consumer data...the hack an "embarrassment" to Sony. It said: "We also compromised all admin details of Sony Pictures ... " Jim Kennedy, executive vice president of global communications for Sony Pictures Entertainment, said ... million passwords, email addresses, home addresses, dates of birth, and "all Sony opt-in data" associated ...
Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below...as it looked to reduce costs and become more competitive ahead of it becoming a wholly-owned subsidiary of Sony. Sony Ericsson s loss in the quarter ending 31 December comes as a particular shock after some analysts ... quarter. Bert Nordberg, president and chief executive of Sony Ericsson, said: "Our fourth quarter ...
Xbox sales boosted following Sony hacking
22 Jul 2011 | by Daniel Farey-Jones
Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony...June, up from 1.5 million in the same quarter last year. Sony's results, due out next Thursday (28 ... records of around 200 million users of Sony's online gaming and entertainment services, PlayStation Network and Qriocity. Sony suspended access to the services for several weeks. A survey of 2 ...
Digital picture of Europe shows social media driving engagement
04 May 2011 | by Ed Owen
Google remains the most-visited site in Europe, but social media keeps Europeans engaged for the longest time, according to new research from ComScore.
Public View - Were viewers transfixed by Sony's latest TV ad?
22 Apr 2010
LONDON - Sony's latest ad to promote its internet TV puts children into a World Cup football game....Those asked enjoyed the ad and thought putting children at the centre of it gave it a heart warming appeal. Not everyone picked up on the fact it was to advertise internet TV specifically but all recognised the Sony brand was behind the campaign. To watch this ad and Sony's follow up 'rock stars ...
British consumers recommend First Direct, Sony, Saga, 02 and Apple
18 Jun 2010 | by Arif Durrani
First Direct, Sony, Saga, 02 and Apple are among the most recommended brands across the UK...also had the highest score in the computer hardware sector, at +52%. Meanwhile, Sony beat competition ...
Sony Ericsson sales down but impact of new products not yet felt
19 Apr 2011 | by Ed Owen
Sony Ericsson handset sales declined by 22% in the first quarter of 2011, compared to the same...of Sony Ericsson said: "Sony Ericsson's profitability continues as we accelerate our shift towards ... to our supply chain. We will continue to evaluate the situation." Sony Ericsson's market share ... in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life...brands, Apple was top with 4% of the overall vote, with Sony and M S on 3% each. Tesco and Cadbury ... winner, with 21% of the vote. Sony was voted into second place with 16%, while Microsoft came third ...
New business leagues (25 November 2011)
25 Nov 2011
PHD breaks into the Media league top ten after winning Sony Ericsson
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
