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Sony Pictures has handed its online advertising account to Greenroom Digital, following a ten...-off projects. The first is a brand campaign to support the launch of a new format on the Sony PSP that allows consumers to watch films via the games console. Sony Pictures has used various agencies for digital ...
Sony Pictures is staging a "roadblocking" campaign for 2012, the latest disaster movie from Roland...is costing Sony Pictures about $4 million, but its reach could be four times the audience of the Super Bowl, the most widely watched TV event of the year in the US. Sony plans to repeat the "roadblock" in other ...
- Sony Pictures Entertainment is thought to be reviewing its 250m media account in the US...- Sony Pictures Entertainment is thought to be reviewing its 250m media account in the US ... , but the review has been sparked by Sony s head of marketing and distribution Jeff Blake, who is said ... such as Horizon Media, which handles Sony unit Columbia Tristar Television Distribution s media could be too small ...
- Sony Pictures Entertainment is thought to be reviewing its 250m media account in the US...- Sony Pictures Entertainment is thought to be reviewing its 250m media account in the US ... , but the review has been sparked by Sony s head of marketing and distribution Jeff Blake, who is said ... such as Horizon Media, which handles Sony unit Columbia Tristar Television Distribution s media could be too small ...
British Sky Broadcasting has signed a new deal with Sony Pictures extending its exclusive...Box Office, negotiated the deal with Danny Goldman, the senior vice-president for sales at Sony Pictures. ...
Columbia TriStar Films, the film distributor owned by Sony Pictures, has put its pounds 12 million...Columbia TriStar Films, the film distributor owned by Sony Pictures, has put its pounds 12 million ... and Columbia Pictures arms. Columbia Pictures has distributed films such as Snatch, The End of the Affair ... aborted pitch by Universal International Pictures. ...
channels. Childs, formerly the senior vice-president of international networks at Sony Pictures Television
FilmFlex, the video-on-demand service backed by Sony Pictures, Walt Disney and the pay
Sony Ericsson is preparing to launch what it claims will be its biggest-ever marketing campaign...As part of the repositioning, Sony will introduce a new brand message, "make.believe", which will feature across its Sony Ericsson, Sony Computer Entertainment, Sony BMG, Sony Pictures and Sony PlayStation 3 businesses. The first global campaign under the new positioning will be created by Saatchi ...
LONDON - Yahoo and Sony have signed an undisclosed agreement to develop co-branding strategies...for Sony Pictures Entertainment's on Yahoo's network. Yahoo chairman and chief executive Terry Semel ... The companies are setting up a new web portal, Sony on my Yahoo, which will offer consumers access to Sony products, promotions and branded content. Sony is loading its computers with special ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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