Media360: Pictures from the conference
10 Jun 2011 | by Jeremy King
, Media Week has put together this picture gallery from the conference.
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Lindridge joins EHS Brann Discovery as senior data planner
11 Mar 2008 | by Jacquie Bowser
Lindridge will provide strategic data planning for clients such as Waterstone s. He joins from Spinnaker, where as head of data planning he helped the start-up agency win new business and worked for clients including Twinnings and Sony Pictures. Lindridge was also responsible for raising the profile ...
Sony to buy Bertelsmann out of Sony BMG for $1.2bn
05 Aug 2008 | by Darren Davidson
LONDON - Bertelsmann AG is selling its 50% stake in Sony BMG to Sony Corporation in a deal worth $1...The new company will be called Sony Music Entertainment Inc and become a wholly owned subsidiary of Sony Corp of America. The joint venture was created in August 2004. Hartmut Ostrowski, the Bertelsmann ... said: "Sony has been an excellent partner, and they are the right company to take this business ...
TNS appoints Microsoft executive as head of North America division
24 Apr 2006 | by by Alex Donohue
said. Till is also the former senior vice-president of strategic planning and marketing at Sony America, where she worked across Sony Music, Sony Pictures and Sony Electronics. Last month, TNS ...
Paramount Pictures sign up Way To Blue
14 Jan 2008 | by Staff
LONDON - Paramount Pictures has re-signed digital PR agency Way to Blue, which will work on a slew...Way to Blue has worked with Paramount Pictures for the last six years, and over the 18 months has been behind the digital campaigns for more than 60 films. In the coming year, it will work on another ... director Emea at Walt Disney Pictures as a director. Rubins said: We are indebted to the marketing, press ...
Acxiom reveals improving financial picture as profits rise
23 May 2006 | by by Daniel Farey-Jones
LONDON - US data giant Acxiom has revealed a 55% increase in profits from $14.9m (£7.9m) last quarter to $23.1m, as well as bringing its international operations back to profit.
Sony links with Dennis for Vaio e-zine
15 Feb 2007 | by by Darren Davidson
LONDON - Sony is rolling out an email marketing campaign in conjunction with Dennis Publishing...the Sony Vaio laptop to 400,000 readers on Dennis Publishing s subscription database. The campaign ... by Sony s B2B arm, Sony Style and more2. The digital magazine includes voxpops, demos, an interview ... . Jayne Knobbs, marketing manager at Sony Style, said: We constantly seek new, innovative ideas ...
Sony UK hires WebtraffIQ to improve customer loyalty
11 Dec 2003 | by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis...Sony has appointed the agency on a year-long contract, after looking for a way to unify its existing systems. It plans to use information gathered from its Sony Business business-to-business products site, Sonybiz.net to make key business development decisions. The Sony Business website sells ...
Sony creates dedicated brand for business notebook PCs
08 Nov 2005 | by by Daniel Farey-Jones
LONDON – Sony Electronics has launched its new range of business notebooks to the trade and users...this year. It also works for Sony's computer storage division Turbo. Small and medium-sized businesses are being targeted with press and online ads, and the range has been marketed to Sony's distribution partners. A direct marketing campaign may follow later. Matt Price, product manager at Sony UK, said ...
Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
LONDON - Sony has launched n-CD, a disc-based marketing tool that enables companies to personalise...Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
